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Welcome to Tosa Partners site!

Japan GTM Professional Helping U.S. Early-Stage Cybersecurity Startups Scale in the Japanese Market

Mission

Our Mission

Tosa Partners helps U.S. early-stage cybersecurity startups successfully enter and scale in the Japanese market.

We deliver hands-on execution across go-to-market strategy—driving sales, building channel and strategic partnerships, leading marketing and demand generation, and establishing high-performing local teams.

Value

Japan Go-to-Market (GTM) Services

We help U.S. early-stage cybersecurity startups successfully enter and scale in the Japanese market through end-to-end support:

  • Business Development & Strategic Partnerships
    Build and expand reseller networks, develop channel partnerships, and manage key strategic relationships
  • Market Development & Demand Generation
    Execute local events, targeted campaigns, and digital marketing initiatives to drive pipeline and increase brand visibility
  • Country Management & Team Leadership
    Establish and lead local teams, providing hands-on leadership to accelerate business growth in Japan
  • Customer Acquisition & Account Expansion
    Win new customers while growing revenue from existing accounts through strategic account management
  • Localization & Interpretation
    Adapt sales and technical materials for the Japanese market and provide interpretation support for effective communication

Expertise

Industry Expertise

We bring deep domain expertise across cybersecurity and modern cloud technologies:

  • Cybersecurity – XDR, IAM, Zero Trust
  • Identity & Cloud Security – IDaaS, CNAPP, AI TRiSM
  • AI & Emerging Technologies – Agentic AI, Generative AI
  • SaaS & Cloud Platforms – B2B SaaS solutions

Team

Our Team

Our team brings decades of industry experience, with deep expertise in cybersecurity, SaaS, and go-to-market strategy.

Mak Fukumi / Founder CEO

With over 20 years of experience in the IT and cybersecurity industry, he brings specialized expertise in the Japanese market. Prior to founding Tosa Partners, he served as Country Manager for Japan at several U.S. startups, where he built their Japan businesses from the ground up by developing strategic local partnerships. He holds an M.S. in Computer Science from the University of Pennsylvania and an MBA from the University of Southern California. His LinkedIn profile is available here.

Kazu Ohno / Advisor

He is the founder and CEO of Global Advance, based in Tokyo, Japan, and has led the company for over 20 years. He focuses on bringing international security products and solutions such as FIDO, biometric authentication, and server monitoring to the Japanese market.

Taka Yamagami / Emeritus Advisor

With over 30 years of experience across the IT and venture capital industries, he has built a distinguished career spanning both corporate and investment roles. He served as a U.S. office representative for a major Japanese enterprise and as a Managing Director at a venture capital firm, where he successfully led and invested in numerous startup companies. He holds a Master of Science in Management from the Massachusetts Institute of Technology (MIT).